As lash experts, we spent a lot of time developing our vegan, fan favorite mascara. We've taken carnauba wax, vitamin E, and glycerin and created a formula for daily use.One that lifts, volumizes, and lengthens– a real triple threat. It’s smudge proof, water-resistant and gives good lash from the very first coat– and every minute after. It’s the kind of mascara that works all day long (a.k.a. the best kind).